We're thrilled to see our clients shine in the packaging industry. This year, the iPDFx International Future Packaging Exhibition opened grandly at the Guangzhou Airport Exhibition Center, showcasing new technologies and products while exploring new ideas and trends. The exhibition features the "iPDFx Design Awards," recognizing beauty packaging cases with unique creativity, foresight, artistry, and practicality. This initiative honors benchmarks, learns from the past, and drives the iterative upgrade of the beauty packaging industry.
At the iPDFx Night, three major professional awards were announced. Proya, Herborist, Rellet, SeeYoung, and Zeesea won the "Annual Design Innovation Award."
From "Container" to "Visual Business Card": Adding Value Through Product Packaging
Packaging design is the first intimate contact between the brand and consumers, playing a crucial role in shaping and showcasing the brand image. It carries profound strategic significance. For beauty products, packaging design is even more critical. On one hand, beauty consumers often assess quality and professionalism through packaging appearance; on the other hand, packaging design can attract consumers' attention and stimulate the desire to buy.
Today, the wave of beauty packaging innovation is sweeping in. Brands are focusing not only on protection and containment functions but also on the "visual business card" function of product packaging. Through carefully selected colors, unique graphics, and high-quality materials, packaging design showcases the brand's personality and positioning, highlights the brand's values, promotes consumption upgrades, and achieves a win-win situation for commercial and artistic value. Meanwhile, brands and designers face greater challenges, requiring continuous exploration and innovation in packaging design concepts and methods to adapt to the ever-changing market demands.
Five Innovative Products Stand Out
The wheel of history rolls forward, and the trend of the times is unstoppable. The beauty packaging field has seen many pioneers and fighters. To honor these pioneers and encourage brand originality and innovation, China Beauty Network and Packaging House jointly launched the "iPDFx Design Awards" competition.
The judging panel includes industry experts such as Wang Jun, Chief Designer of Shanghai Jahwa United Co., Ltd., Wu Wei, Professor and Doctoral Supervisor of Wuhan University, Shen Hong, Deputy Director of Packaging Development for Beiersdorf Northeast Asia, Wu Ning, General Manager of Shanghai Xingsefang Art Design Co., Ltd., Wu Lin, Founder of Packaging House, and Agui, Chairman of China Beauty Network. The judging panel evaluated entries based on "25% creativity + 25% design + 25% aesthetics + 15% materials + 10% craftsmanship," meticulously selecting the best among the best.
The judging panel conducted an in-depth comprehensive assessment of the brands behind the products based on a series of strict and comprehensive evaluation standards. These standards covered the overall scale and performance of the companies, an important indicator of brand strength and market influence, and focused heavily on the advantages and characteristics of the product's packaging design. Packaging design is a crucial link in attracting consumers' attention and conveying brand value, essential for the product's market performance and brand influence.
The success of the aforementioned brands in standing out among many competitors is not by chance but the inevitable result of their years of deep cultivation in their respective fields, hard work, and relentless efforts.
Four Core Areas Shaping the Future of Beauty Packaging
Looking ahead, the innovation directions in beauty packaging design are diverse and rich, closely aligned with current trends and consumer needs, and can be summarized into four core areas:
Intelligent and Digital: AI technology enhances design aesthetics. With the support of technology and underlying big data, AI can quickly capture consumer preferences and swiftly present design solutions, bringing a new aesthetic experience to beauty packaging design. Advances in digital printing technology promote the development of personalized packaging, resulting in more customized and unique beauty packaging in the market.
Environmental and Sustainability: Replaceable packaging, renewable materials, and reusable packaging align with ESG principles and continue to gain traction.
Cultural and Emotional Connection: Emerging and national brands are focusing more on incorporating traditional Chinese cultural elements into packaging design to enhance product value. Additionally, packaging designs with emotional value are gaining high recognition in the market, blending artistic limited packaging with traditional cultural elements to touch consumers' emotions.
Focus on Innovative Design Trends: As a direct expression of emotional value, color will become a core trend in packaging, influencing consumer product choices. Minimalist design style, as a new trend, will become the core expression method for many emerging brands, showcasing a simple yet profound aesthetic concept.
Pioneers advance, innovators succeed. We look forward to more innovative products emerging in the market, allowing more Chinese original design power to be seen and shining brightly on the world stage.
The Five Successful Innovative Products:
PROYA: The PROYA Ruby Tightening Series, inspired by rubies, offers a unique aesthetic design aligned with consumers' high-end lifestyles. It features an innovative replaceable structure that embodies environmental concepts and reduces user costs. The product's smooth touch and flowing visual appeal provide a pleasant skincare experience. The brand focuses on scientific skincare, addressing Asian women's anti-aging needs and showcasing social responsibility.
Herborist Taiji Muscle Source Repair Series: The packaging design blends the concepts of the biological clock and Tai Chi, using noble jade green glass material combined with traditional sundial elements to showcase unique visual recognition and a sense of technology. For 26 years, Herborist has adhered to the concept of herbal skincare, deeply exploring botanical wisdom to create skincare solutions suitable for Chinese women, with its packaging exhibiting unique artistic charm.
RELLET: Supported by the strong strength and industry influence of the Furuida Group, Rellet won this award for its excellent performance in design aesthetics, creative shapes, and color craftsmanship. The series, centered on "Chinese aesthetics," skillfully integrates Oriental plants and natural elements, showcasing a pursuit of depth and a unique aesthetic vision. Its distinctive shape design uses modern minimalism to interpret Oriental beauty, while its outstanding color and craftsmanship blend traditional colors with modern design, making the product stand out in the market and becoming a focal point.
SeeYoung: As a personal care brand under Hengan Group, SeeYoung has focused on scientific scalp care since its inception in 2014, demonstrating deep market insight and user pain point grasping ability. The brand has continuously explored scalp microecology balance for ten years, launching innovative products to meet consumer needs for oil control, dandruff removal, and anti-hair loss. The packaging design of the SeeYoung Oil-Control Volumizing Balance Series conveys the product's professionalism and functionality while incorporating aesthetic elements that meet modern consumers' aesthetic needs, further enhancing the brand image and market competitiveness.
Zeesea Egypt Powder: Breaking conventional designs, Zeesea establishes its image as a "makeup artist" and has won multiple domestic and international design awards, showcasing a unique design style and brand influence. The brand focuses on product research and development, possessing international product quality, capturing young consumers with a high "value-for-money" ratio, and creating products with "long-term vitality."
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