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Writer's pictureDE VARO

10 Creative Packaging Designs for Consumer Products That Left Me Amazed Ⅰ

1. COCA COLA


While good-looking packaging is a dime a dozen, truly imaginative and creative designs are few and far between! Today, packaging has redefined its role; it holds a significant place in the consumer experience.

from 1899 to 1957, coca cola has finally got to its ideal designed b bottle
coca cola designed bottle.

A unique and captivating packaging design not only becomes the center of interest and attention but also has the power to draw consumers back to the product and even drive them to make a purchase.


After all, innovative, intriguing, and eye-catching packaging designs are always hard to resist.


from its original design, it comes to a new glass bottle design
Coca Cola New and Old design bottle

2. Beer Tin


Who would have thought that beer's paper-plastic packaging could be replaced by a 100% biodegradable material? It's not just an innovation in packaging; it's a shared commitment to environmental protection and sustainability.


This material, known as 'maberical,' is derived from malt residue accumulated during the beer production process. Extensive research revealed that the grain's proteins act as a natural adhesive, eliminating the need for additional binders.

The packaging boasts a minimalist, milky-white design with gray accents.


It's a striking departure from other paper-plastic beer packaging, emphasizing simplicity and sophistication.


What's impressive is that 'maberical,' the 100% paper-plastic alternative, has a broad range of applications, from coasters to art pieces, all eco-friendly. Unlike paper-plastic, it leaves no harmful waste and naturally decomposes into fertilizer, benefiting the soil.

100% biodegradable material beer tin
Beer Tin in biodegradable material

Designers have given a new purpose to drinking with this innovative beer packaging!


3. Rice Husking Box


Outstanding packaging designers always excel in 'recycling' and bringing forth innovations.


On Thailand's Sriracha Island, limited rice production due to environmental factors has made locals highly value their grain storage methods, especially the packaging for rice. They aim to completely eliminate the pollution associated with traditional packaging.


In response, designers created packaging from natural waste chaffs, a byproduct of rice husking. This packaging pays homage to the difficulty of grain production in the region. The boxes are molded from natural waste chaffs, featuring a prominent, oversized rice grain relief as the primary artistic element.

the design of box in rice husking
Rice husking Box

The textured patterns symbolize expansive rice fields with lively rice stalk reliefs as design embellishments.


The tactile relief brings a three-dimensional quality, immersing consumers in a scene rich with the aroma of rice. The fragrant rice quietly rests inside the box, awaiting its culinary destiny.


Upon closer inspection of the spatial layout of these elements, it seems to eloquently narrate the arduous journey of a single grain of rice." This version provides a more concise overview of the packaging's design and concept.

Rice husking Box
Rice husking Box

4. Seaweed-based packaging


Designer Wenwen Fan and his team at the Royal College of Art are exploring the use of seaweed as a sustainable alternative to single-use plastics. Seaweed-based packaging offers a low-calorie, highly nutritious, and edible solution. It not only reduces plastic waste but also provides additional health benefits. This innovative approach aligns with the goal of mitigating plastic pollution and promoting a healthier planet.

 Seaweed-based packaging
Seaweed-based packaging

 Seaweed-based packaging
Seaweed-based packaging

5. Pasta Intelligent Compartments


Designer Alesia Lurtcevich has created an innovative solution for a common pasta problem—how to serve spaghetti without uneven distribution or waste at gatherings. She devised special packaging with six intelligent compartments within a regular rectangular box. At the top of the box, there are six trapezoidal spaces, each holding an equal portion of spaghetti. This smart design is ideal for parties with four or more guests, ensuring minimal waste.

Intelligent Compartments , how does the designer think
Intelligent Compartments

Each of the six compartments features perforations, with three on the front and three on the back. By carefully tearing along one of these perforated lines, you can access the spaghetti inside. Now, you can easily retrieve the desired amount of pasta for cooking, without any concerns about waste. This intelligent packaging by Alesia Lurtcevich is a game-changer for pasta lovers.

Intelligent Compartments
Intelligent Compartments

Intelligent Compartments
Intelligent Compartments

The 10 Creative Packaging Designs can be found in the upcoming article. Stay tuned for more.................



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